Are You Actively Growing Your E-mail List?
I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by...
View ArticleIs Social The New SEO?
There’s a new trend among Internet marketers to explain social media in a way that makes it synonymous with search engine optimization. To be truthful, the lines between them are getting blurry, but...
View ArticleAre Facebook Hashtags Necessary
There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can...
View ArticleBacking Up Your Own Social Data
Are you taking Facebook and LinkedIn for granted? If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been...
View ArticleWhich Ranking Factors Are Important In 2013?
The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Every two years Moz asks the most powerful SEOs in the industry what they think are the most important...
View ArticleTurn Your Facebook Page Into A Community
When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are...
View ArticleShould You ALWAYS Share Your Own Content?
Social media marketing has become a big deal. Of course, it’s powerful when it’s done well. Many social media users are out there every day sharing links to their own content, blasting e-mails,...
View ArticleDeveloping Your LinkedIn Social Selling Strategy
According to the authors of a new e-book titled “Cracking The LinkedIn Sales Code,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. The report...
View ArticleComing Soon: Embeddable Facebook Posts
How many times have you sat down to write and thought, “Geez, I’d love to embed that Facebook post here so I could show my readers just what I’m talking about.” Instead, you had to screenshot the post...
View ArticleAre There More Important Metrics Than Traffic?
Many small businesses are concerned about how much website traffic they are getting almost from the first day their website goes live. In many ways, this is a distraction. It takes time before your...
View ArticleHow Hashtags Are Becoming More Universal
Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not...
View ArticleThe True Value Of A Social Media Follower
It is sometimes difficult to measure the value of a social media follower. Whether we are talking about a Facebook fan, a Twitter follower, or a member of one of your Google+ circles, how do you...
View ArticleCafePress Has Gone Social
If you’re familiar with CafePress, then you know they’ve been around for a long time. Since 1999, in fact. While they’ve offered website owners a great opportunity to sell customer merchandise, it...
View Article5 Ways To Promote Your E-book For Maximum Exposure
E-books are some of the best promotional tools you can add to your online arsenal. In fact, a good e-book that sells well can do a lot more to make you an expert in your niche than almost anything...
View ArticleHow To Make Your Marketing More Visual
It’s clear that visual marketing is becoming more and more necessary online. That includes the use of images as well as infographics and videos. Images are powerful. For years, television moved...
View ArticleHow To Create Quality Facebook Content
Facebook took a survey of its users and asked them how they judge quality. The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds...
View ArticleLike Facebook, Like Google+
Last month, Facebook announced that you could embed posts on your blog or website. Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. This is actually...
View Article5 Pinterest Mistakes To Avoid
Pinterest is one of the fastest growing and most used social media websites online. There is a lot of value in Pinterest for its users. Its visual elements keep social media interesting and websites...
View Article3 Things You Should Do For Your YouTube Videos
YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing...
View ArticleFacebook Insights Changes Its Metrics Reporting
If you have a Facebook page and you haven’t switched over to the new Facebook Insights reporting look, then I encourage you to do that right away. I think you’ll be impressed with the new metrics...
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