According to the authors of a new e-book titled “Cracking The LinkedIn Sales Code,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups.
The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales. While spending time on LinkedIn doesn’t guarantee a successful sales strategy, the conclusion of the authors is that if you don’t spend the time on LinkedIn, then you are almost guaranteed not to succeed with your LinkedIn sales strategy. There is, evidently, a correlation between how much time top sellers spend on the social network and the success they realize from their sales efforts.
Top sellers on LinkedIn view the social network as essential to their sales efforts.
These top sellers use LinkedIn to build contact lists that they then mine for the best sales opportunities. This strategy seems to work as 89.9% of the LinkedIn top sellers see the social network as essential to their businesses.
Do you have a LinkedIn sales strategy? Does it involve researching companies you are considering a relationship with before you contact them? That seems to be one of the key elements of success among top sellers in reaching their target audiences and closing sales.
If you want to succeed on LinkedIn, or any social network, then you have to be willing to put in the time, and you have to be willing to develop a sales strategy for that network.