Reaching TV Viewers Through Hashtags
Hashtags have become ubiquitous. They are popular on Twitter, Facebook, and Google+. Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may...
View ArticleWhat Is Social Authority?
If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on...
View ArticleKlout Partners With Bing On Snapshots
First, there was Google+ Authorship. Now, you can help people find you on Bing through Bing Snapshots. But you need to claim your Klout profile. And then you need to link your Klout profile to your...
View ArticlePromote Holiday Shopping With Social Media
A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. It seems that holiday...
View Article5 Ways To Get More LinkedIn Leads
LinkedIn has become one of the most popular social media networks. But, like any other network, if you don’t work it, then you can’t expect to get anything out of it. So how do you work LinkedIn to...
View ArticleWhy Tumblr Might Be The Perfect Vehicle For Your Brand
Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you...
View ArticleHow To Market To Young Moms
Do you know who spends more time on social networks than everyone else? Young moms. Or, more specifically, moms with young children. At least, that’s what Experian Marketing Services says. Moms with...
View ArticleThe 4 Pillars Of SEO Today
Search engine optimization is constantly changing. The way things are done today are not the way they were done 10 years ago. They’ll likely be different 10 years from now. A few years ago, no one...
View ArticleMobile Advertising Segmentation – Tablets & Smartphones
Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting...
View ArticleHave You Seen Your Google Traffic Decline?
Google turned the Internet upside down with Panda, Penguin, and Hummingbird. Many site owners who previously were top dog in search results are now bottom of the barrel. Some of them aren’t very happy...
View Article3 Alternatives To Google Traffic
If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. Search Engine Journal hits on one reason,...
View ArticleWhy You Should Tweet Your Content Multiple Times
Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. The Search Engine Journal ran an article today in favor of multiple...
View Article2014 Is The Year Of Social Metrics
If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has...
View Article5 Ways To Use Twitter Chats For Branding
Social media branding is powerful and can build a good business following with the right promotion and energy behind it. One of the least utilized ways of branding through social media is the Twitter...
View ArticleWhat Should You Make Of Flipagram?
People love to show off. They love to show off their families. And they love video. That’s why Flipagram is promising to be a popular new smartphone app that allows users to make short videos using...
View Article6 Places Your Customers Find You Online
The most important thing for you to do is make it easy for your customers to find you online. But how do you that? Here are six ways to ensure that your customers, or potential customers, find you and...
View ArticleDo You Pre-Schedule Social Media Messages?
As more and more small business owners take up social media marketing, applications have been developed to make that process easier. Some of those applications have features that allow you to...
View ArticleCalls To Action Are Good — Except On Facebook
If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study...
View ArticleNewsletter Marketing or Blogging?
Is newsletter marketing or blogging more effective for small businesses? It depends on what you mean by “more effective.” There are pros and cons to both blog marketing and e-mail newsletter...
View Article8 Metrics You Should Keep Your Eyes On
How do you know if you’re improving if you don’t measure anything? Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t...
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