Factors That Hurt Your Reputation Online
Do you know how your reputation is perceived online? There are several factors that can help or hurt how others see you. They are not trivial matters. These factors actually get to the heart of what...
View ArticleTopsy Is The Simplest, Coolest Social Media Tool
Topsy is still in beta, but it’s still a cool tool. What makes Topsy such a great tool are two things: It’s simplicity, and it’s practical diversity. The home page shows a search box that allows you...
View ArticleSEO Without Analytics?
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say...
View ArticleWhere To Put Your Contact Information
If clients, potential clients, and potential business partners can’t find a way to contact you, they will be disappointed and frustrated. That will be difficult for your business. But where should you...
View ArticleGoogle+ Improves Social Sharing
I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The...
View ArticleHow To Optimize Your Social Media (The Easy Way)
Optimizing your social media content isn’t hard. In most cases, you can do it as you create the content. Here are 5 really simple and easy-to-implement ways to ensure your social media content is...
View ArticlePinterest Analytics For Businesses
Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The catch is that you have to be using Pinterest as a...
View ArticleAre You Listening Or Shouting?
Funny how language transforms us. When we communicate with our friends on social media we send them a “shout out.” But should we really be shouting? Especially indoors? As the old adage goes, there is...
View ArticleHow To Celebrate Twitter’s Birthday
Today is Twitter’s birthday. The social media service turns seven. ABC News has seven suggestions on how you can celebrate this momentous occasion. I won’t recount them. You can read the article. But...
View ArticleHow And When To Use Hashtags
Hashtags are becoming ever more popular. But why? Constant Contact says 40.7% of hashtag users use them to express their personal feelings about things. But another 34.1% use them to follow brands....
View ArticleAuthority, Branding, Or Social Media?
Which is these three is most important: Authority, Branding, or Social Media? I’m going to answer that question for you today, but before I do let’s discuss what each of these does for you. Social...
View ArticleWhy Real Time Analytics Is Important
Analytics is one of the most important marketing tasks for any organization. If you don’t know how your website is being used and who is it is being used by, then you can’t act on that information....
View ArticleWhat Is Transmedia Storytelling?
If you haven’t heard the term transmedia storytelling, don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You...
View Article4 Outdated SEO Ideas
The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the...
View Article5 Ways To Make Content Shareable
People are emotional creatures. Salespeople know this. That’s why they understand that people make buying decisions emotionally and justify them logically. The same can be said of sharing content on...
View ArticleWhy Images Make For Good Marketing
Online marketing has increasingly grown since its inception in the early 1990s. For a long time, it was mainly constrained to search engines. Since 2005, however, social media has taken on a much...
View ArticleOne More Reason To Use LinkedIn
LinkedIn has come a long way. It started out small and grew steadily, gaining a huge following in the business-to-business market. It’s also very popular for job seekers to post their resumes. In...
View ArticleThe Value Of Google+ For SMBs
Google+ is almost two years old. Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small...
View ArticleGetting The Most From Social Media
There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind. There are some good reasons to...
View ArticleWhy Competitive Analysis Is A Big Deal
One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze...
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