Content Strategies Anyone Can Use
When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some...
View Article6 Ways To Use Personas In Marketing
Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. One of the most original and most well...
View ArticleThe Importance Of Marketing Through Images
Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their...
View ArticleHow Social Commerce Is The Next Wave In Mobile Apps
You might think social media has reached its zenith and will soon decline or fall to a sudden death, but don’t put all your marbles in that basket. I think social media is just getting started. And...
View Article3 Keys To Effective Social Reputation Management
Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim...
View ArticleGuest Blog Posts On The Rise
It’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks....
View ArticleGet Your Pinterest Brand Page Now
Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those...
View ArticleShould You Publish On Sunday?
When is the best time to publish your content? Publishers and online marketers have debated this for years. It’s a hold over from the old days when it was deemed that Thursday was the best day for...
View ArticleHow To Approach Social Media Effectively
Are you ready to start marketing your business through social media? Congratulations! It’s not easy, or cheap. But it can be very effective if you approach it with the right mindset and attitude. So...
View ArticleHow Firefox Is Changing Social Media Marketing
One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a...
View ArticleCustomer Service Is Reputation Management
The best reputation management you have as a small business is customer service. One bad customer service experience can have huge repercussions in the age of social media. UPS discovered this the...
View Article3 Ways To Integrate E-mail With Social Media
More and more, online marketers are integrating social media with e-mail marketing, but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are...
View Article3 Predictions About Social Media
Constant Contact has made some striking and bold predictions about social media in 2013. I’m going to focus on three of those. Social media will become a business-critical activity Images will be more...
View ArticleHow To Get Your Site Indexed In Google
Before you worry about search engine rankings, you should make sure your website is indexed in the search engines. To get indexed, they need to get crawled. There are some very important details you...
View ArticleWhen Social Comes To Your Automobile
There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of...
View Article5 Ways To Murder Your Blog
If you are writing a blog for your business, there are a set of best practices designed to keep it running smoothly and keep visitors coming back for more. There are also some ways to kill your blog...
View Article5 Incredible Uses For Social Media
There is more to social media than simply hanging out with your friends and posting marketing messages that no one responds to. I’ve come up with 5 very powerful ways to use social media for your...
View ArticleWhy Have A Facebook Store
More and more, e-commerce is moving off the traditional onsite store front and moving into social media. Facebook already has several storefront apps, but Constant Contact is recommending another one....
View ArticleAre You Listening?
Social media is good for more than just marketing or schmoozing. It’s also good for listening. In fact, if you want to keep tabs on your competition, listening is essential, and there are plenty of...
View ArticleIs Social Media Customer Service Done?
I’ve recommended using social media for customer service before, but that doesn’t mean it’s a cure-all. Cynthia Boris brings up some good points. Let’s tackle some of these: It’s time consuming – No...
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