How To Enhance Holiday Marketing With Pinterest
This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect...
View Article9 Social Media Marketing Mistakes You Don’t Have To Make
It’s pretty hard to be involved with social media and never make a mistake — not even a teensy weensy one. Most of us make mistakes, and it kind of is reassuring to me that it’s universal. On the other...
View ArticleWhat Do You See In Marketing For 2015?
I love this time of the year because it is a natural transition from looking back to looking ahead — and the future always is full of possibilities. In the field of marketing, I think there are...
View ArticleOptimize Your LinkedIn Efforts
Search Engine Journal has consistently been a source of good ideas. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may...
View ArticleHow Would You Spend 30 Minutes On Social Media?
Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t...
View ArticleAdvertising And The Super Bowl
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during...
View ArticleHow Fast Should A Social Media Response Be?
One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the...
View ArticleGood Customer Service Is Good Marketing
The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to...
View ArticleThe Most Important Thing About Social Media
Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the...
View ArticleIf You Build It, Will They Come?
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would...
View ArticleOne Quick Way To Increase Local Traffic
A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. A real estate agent had a slump in business and decided to experiment...
View ArticleIs There Truly No ROI From Social Media?
A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. However, they’re still willing to spend money on social media. The interesting...
View ArticleIs Social Media Your Hobby?
It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing...
View ArticleCan Social Media Generate Leads?
Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube,...
View ArticleWhy Social Media Is a Must
Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand?...
View Article5 Ways Social Media Can Generate Leads
Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. There may be as many ways as...
View ArticleSeniors and the Rise of Social Logins
According to AdWeek, people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at...
View Article6 Ways to Generate Leads Online Today
No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social...
View ArticleShould You Manage ROI By The Channel?
Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by...
View Article6 Powerful Ways to Drive Traffic to Your Website
If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to...
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