Inbound Marketers: Follow The Trends Or Create The Trends?
Moz has a dynamo of a post on inbound marketing trends for 2014. It’s an interesting read, but it causes me to stop and ask: Should inbound marketers follow the trends or create the trends? The...
View ArticleDon’t Overlook What Only Your Business Can Do
Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though...
View Article3 Social Media Mistakes That Cost You Money
Social media is one of the biggest advantages today’s business world has over the way things used to be done, but it also can be the thing that brings a business to its figurative knees in defeat....
View ArticleWhat Are You Doing Wrong With Social Media?
A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate). Here’s the highlights, in Gupta’s own words:...
View ArticleTwo Things To Think About With Mobile Marketing
The whole smartphone thing has changed the way that business operates, hasn’t it? As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten...
View ArticleWho’s Posting On Your Social Media Accounts?
Did you know that the leader of a very small business is usually the one handling the social media stuff? But most of them just post when they feel like it. I think that might be a clue about why their...
View ArticleWhat Is Social Media Supposed To Do?
Have you seen the (gasp) Gallup results on The Myth Of Social Media? If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed....
View ArticleDo You Tweet? Millennials Do!
I just watched the final game of the World Cup (so sad to see Argentina’s tears) and I watched it with a 25-year-old guy who kept whipping out his phone and tweeting. He did it all throughout the game,...
View ArticleHarness The Power of Social Media
The power of social media is the conversation within relationships, if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the...
View ArticleFacebook Changes Again, And You Might Not Like It
It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just...
View ArticleInbound Marketers: Follow The Trends Or Create The Trends?
Moz has a dynamo of a post on inbound marketing trends for 2014. It’s an interesting read, but it causes me to stop and ask: Should inbound marketers follow the trends or create the trends? The...
View ArticleDon’t Overlook What Only Your Business Can Do
Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though...
View Article3 Social Media Mistakes That Cost You Money
Social media is one of the biggest advantages today’s business world has over the way things used to be done, but it also can be the thing that brings a business to its figurative knees in defeat....
View ArticleDid You Take The ALS Ice Bucket Challenge?
A lot of people have been doing it. The internet challenge of dumping a bucket of ice water on your head and donating $10 (or the forfeit $100) to ALS research has been viral. Celebrity or not, over a...
View ArticleAre You Using The Best Way To Get Traffic To Your Site?
Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “You can pay and pay but organic search still wins.” What is she...
View Article18 Things About Facebook Rankings To Remember
Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything...
View ArticleGet A Volunteer Staff With Sharable Content
What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. Instead of paying for...
View ArticleAre You A Social Media-Savvy Leader? You Should Be!
I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s...
View ArticleFrustrated With Social Media? You May Have Overlooked This One Resource
The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual. Customer Service Veterans Who...
View Article6 Warning Signs That Your Hat Is Turning Black
You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple...
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