Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion:
- Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles. This is important if people are searching for your brand. By finding your social media accounts in the search engines, you ensure that people who are already aware of your brand are finding you.
- Branding – Of course, that requires that people get familiar with your brand. Social media itself can be a form of branding that gives people an opportunity to learn about your brand and what you stand for.
- Authority – Social media also increases your authority. By posting frequently about what’s going on in your industry and about issues relevant and important to your target audience, you become a recognized authority in your niche and more people will want to follow you.
- Top-of-Mind Awareness – This is related to branding, but it’s different. If you want people to recognize your brand on site, create a top-of-mind awareness. Another way to do that is to associate your brand with specific key words. When people see or hear those words, they’ll think of your brand. It’s much more subtle, but it’s also very effective. Social media can help you drive that top-of-mind awareness through great reach and engagement.
- Drive traffic back to your website – Social media is still one of the highest drivers of traffic. If you hit the right audience at the right time in the right social media location, then you can get that traffic back to your website by publishing relevant, authoritative content.
Are You Investing Enough in Social Media?
You might say you are investing in social media already and not getting results. There could be a number of reasons for this.
- You may not be investing enough. If you post infrequently, your audience may be missing your most important posts. You could step up your game.
- You may not be investing in the right social media. You have to go where your audience is. And you have to be there at the right time.
- You could be posting the wrong content. Another piece of the puzzle is content. If your content is resonating with your audience, it could be the wrong content.
Social media does work if you do it right.